Member-only story
62 Easy Ways For Your Business To Appeal To Families And Children
And increase revenue while you’re at it
Based on my story from yesterday, Dear Businesses: Here Are Some Reasons You Might Make More Of An Effort To Embrace Families + Kids, I have decided to write a list of simple ways to make businesses more accessible to kids and families for those who are interested in doing so.
Maybe that’s not you and that’s cool, I get it! I’ll still shop at your store, maybe, probably, but I won’t be able to do so with as much ease, or as often.
Just today, I was in a bookstore with my child. The bookstore has a kid’s section. It’s incredible!
But the tables in the other parts of the store have sharp corners that are exactly at a child’s eye height.
My son walked into one and got a big bruise on his cheek. Too bad for him? Sure. Easy to fix so it’ll never happen again? You betcha. The solution would cost about $10.
A quick note about accidents: If something has happened to you, it’s fair to assume it’s also happened to others. I’m willing to bet a shiny Ben Franklin that other kids have walked into the sharp corners of that table. That’s why foam corners exist.
So without further ado, here is a list of 62— SIXTY TWO — free, cheap and easy (and some not super easy) things that you can do to help your business attract more customers, increase revenue and appeal to families.
Yep, it’s not just about supporting community, helping others and setting a great example, it’s about the bottom line.
Please understand that if you can do any one of these things, it’s a step in the right direction. This is not a list of orders, demands or meant to be read as a finger wag. It’s a bit of advice from someone with a kid who has owned and operated my own business as well as patronized many in my time as a New York City resident, who would like to pass on the things I’ve observed.
This is not an exhaustive list; nor is it to be considered gospel. Please do your own research and reading to make sure these suggestions are advisable, legal and beneficial to you.
OK, here we go:
- Put foam corners (like these)…
